Pam Northrup offers years of experience in higher education as a consultant based in Pace, Florida, where she focuses on online learning, higher education innovation, and micro-credentialing. When she has the opportunity, Pam Northrup enjoys traveling and agritourism.
Agritourism is the intersection of tourism and agriculture, where agricultural organizations attract tourists to their farms, ranches, and other agricultural businesses as a way to generate extra income. Agritourism opportunities can focus on outdoor recreation and educational experiences as well as entertainment and hospitality services. Common agritourism destinations include petting zoos, corn mazes, wineries, pumpkin picking patches, and rural bed and breakfasts.
There are many benefits to agritourism. First, it is a unique opportunity for visitors to gain insights into agricultural industries. Second, some destinations rely on that additional income to keep their businesses afloat and help them better market to consumers. Agritourism also brings more visitors to rural areas that might otherwise be overlooked, and this support in turn helps to preserve agricultural lands.
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